ENTARA ANNOUNCES THE SUCCESS OF THOSE SCURVY RASCALS ON NICKELODEON

Those Scurvy Rascals ranks #4 show on NickToons in UK

Entara Ltd, the global entertainment rights company, is proud to announce the success of their high-quality animated children's television CGI series, Those Scurvy Rascals, on NickToons. Following its broadcast launch on 28 May 2007, the award-winning show ranked #4 over the half-term period in the UK.

Those Scurvy Rascals aired on NickToons over the May half term between 08:30 and 08:45 and averaged 0.36 TVR, 3.4% share among kids' aged 4-15 years. 120,000 kids' aged between 4-15 years watched Those Scurvy Rascals over this half term period, reaching an average of 23,000 each time it was aired and the slot improved by +1.3 share pts (+61%) in comparison to the last half-term. (Source: BARB, C&S K4-15, C&S Homes, 28/05/2007-03/06/2007 vs. 09/04/2007-15/04/2007)

The worldwide multi-platform rights to Those Scurvy Rascals were acquired by Nickelodeon and NickToons Network (US) from Entara at the beginning of 2007 and include on-air, online and digital mobile. The series consists of 26 x 3.5 minute episodes.

Those Scurvy Rascals also received excellent ratings results in Australia on its 4.55pm slot on ABC. Amongst the total population, Those Scurvy Rascals reached 10th place amongst top 50 children's programmes among all networks. Amongst children 5 to 12 years old, it reached an impressive 53.3% total TV share with an average audience of 137,000 and amongst children aged 0-12, it reached an average audience of 206,000 people with 45.2% share. The series is now also scheduled on ABC2 Fridays at 6.25pm and on ABC on Mondays at 6am, 7.25am and 5pm and airs Tuesdays and Wednesdays at 7.25am.

Acquired by Entara Ltd and developed by the award winning Soho based animation studio Blue-zoo, Those Scurvy Rascals is a short-form CGI animation series that follows the humorous adventures of a group of hapless pirates as they roam the high seas on an obsessive quest for pants! Already a winner of the 2006 British Animation Awards, Those Scurvy Rascals won the Best Children's Series and the Children's Choice Award and both the animation and website, www.thosescurvyrascals.com, continue to be a huge hit amongst the children and teen audiences. Plans for additional terrestrial television distribution of the animation are currently in progress and include; TV2 (Denmark), NRK (Norway), SVT (Sweden), SF (Switzerland) and Teletoon (Canada).

X Nickelodeon UK, comments; "We were confident this quirky and humorous animation was going to be a big hit with our viewers and therefore positioned it between two of our most popular shows, SpongeBob SquarePants and Fairly OddParents. We will continue to be committed to Those Scurvy Rascals and look forward to continued ratings success in the future."

Regis Brown, Executive Vice President, Entara, comments; "These ratings are a clear reflection of the potential of this unique property and that Nickelodeon is without a doubt the perfect broadcast partner. Entara is working hard to make this show the success we are confident it deserves and this is just one step further in that direction."

Entara Ltd also owns the children's animation BAFTA and multi-Emmy® award winning Jakers! The Adventures of Piggley Winks which has also proved a huge success with the pre-school market and currently airs on the BBC. Entara are third party agents for Habbo, the largest online community for teenagers, which currently has over 63 million Habbo characters created worldwide. The most recent UK licensing acquisition for Entara is, Domo, a property which has already gained cult status in Japan and worldwide with over 400,000 fan websites and is set to become a big hit in the UK.

Notes to Editors

About Entara
Entara is a London based, privately owned, worldwide entertainment rights company founded in 2001 to develop our debut property Jakers! and now managing and representing a diverse portfolio of kids, music and fashion brands including Domo and Habbo. Entara's aim is to grow the business through the acquisition, development and licensing of a dynamic portfolio of worldwide brands through intellectual property management and licensing rights representation. www.entara.co.uk

About Nickelodeon
Nickelodeon is the most widely distributed kids' network in the world and the only multimedia entertainment brand dedicated exclusively to them. First launched in the U.S. in 1979, Nickelodeon today consists of 34 channels, 22 branded program blocks, 7 mobile TV channels, 31 web sites and TurboNick, Nickelodeon's broadband video service in the US, UK and Australia.

About NickToons UK

For further information or visuals, please contact:
Susanna Underwood
Rare Communications
T: 020 7483 2500
E: susanna@rarecommunications.co.uk

Article copyrighted: www.theretailbulletin.com

Entara announces promotional deal with Wimpy restaurants for Those Scurvy Rascals
Wednesday March 21 2007
Archived article dated Wednesday March 21 2007

Entara Ltd, has announced an agreement with restaurant chain Wimpy and their latest high-quality animated children's television CGI series, Those Scurvy Rascals. Recently acquired by Nickelodeon and Nicktoons Network (US) for worldwide distribution, Entara is now proud to announce the first restaurant promotion for the award winning property which is scheduled to launch in store on 30 June 2007, for a twelve month period in all 270 Wimpy outlets across the UK.

The promotional deal will offer Wimpy customers a free Those Scurvy Rascals lucky bag with every children's meal. One million bags are being produced by Mr. Lucky Bags, the licensee, who has been working with Wimpy for over ten years, and will each contain Those Scurvy Rascals toys that are being produced exclusively for the promotion.

Karen McNally, Vice President Licensing & Marketing, Entara Ltd, comments, “The partnership with Wimpy is part of our comprehensive licensing programme for Those Scurvy Rascals with further product launches planned for 2007. This nationwide restaurant promotion forms a key part of our strategy to develop this fun and quirky property whilst also satisfying the nation's appetite for great quality animation that is full of character! By driving awareness in store accompanied by a strong PR and marketing campaign, we are confident that this promotion for Those Scurvy Rascals is really going to appeal to its broad target market and leave them hungry for more!”

 

Those Scurvy Rascals™ Nominated For British Academy Children's Film And Television Award
http://www.entara.co.uk/press_releases_read.php?id=47

October 26, 2006
Pants Ahoy! Those Scurvy Rascals nominated for Best Children’s Animation

Entara Ltd, the global entertainment rights company, is proud to announce that its pant-astic boy’s property, Those Scurvy Rascals, has been nominated for Best Animation at the British Academy Children’s Film and Television Award.

Other nominees competing in the category with Those Scurvy Rascals include Spellbound Entertainment’s The Koala Brothers Outback Christmas DVD; CiTV's The Amazing Adrenalini Brothers! from Pesky and Studio B; and Zenith Entertainment's King Arthur's Disasters also for CiTV.

Acquired by Entara Ltd and developed by the award winning Soho based animation studio Blue-zoo, Those Scurvy Rascals is a short-form CGI animation series that follows the humorous adventures of a group of hapless pirates as they roam the high seas on an obsessive quest for pants! Already a winner of the 2006 British Animation Awards, Those Scurvy Rascals won the Best Children's Series and the Children's Choice Award and continues to prove itself as a big hit among children and teen audiences. Those Scurvy Rascals are now sailing the worldwide web at www.thosescurvyrascals.com

Daniel Isman, CEO, Entara, says; “This nomination underlines the ever-increasing popularity of this quirky animation and is also testament to the superb quality animation produced by Blue-zoo. We are confident that 2007 will be a very exciting year for Those Scurvy Rascals as we develop it across a worldwide multi-media platform and into an iconic property in the UK.”

Adam Shaw, Director of Blue-zoo, comments, “We are extremely proud to receive industry recognition through this BAFTA nomination. It is proving to be a significant year for Those Scurvy Rascals with a wave of exciting new developments. We continue to enjoy producing episodes of this fun animation and working with Entara Ltd to take Those Scurvy Rascals to the next level as it sets sail worldwide.”

Entara Ltd also owns the children’s animation BAFTA and multi-Emmy® award winning Jakers! The Adventures of Piggley Winks which currently airs on BBC2. Entara also has exclusive licensing rights for Popworld Ltd, the UK’s most exciting music media brand being broadcast on both Channel 4 and E4 attracting over 500,000 viewers each week, 48 weeks per year. Plus they are acting as third party agents for the leading online gaming community for teenagers in the world: Habbo. The most recent UK licensing acquisition for Entara is Domo which has already gained cult status in Japan and worldwide with over 400,000 fan websites and is set to become a big hit in the UK.

The annual BAFTA ceremony will be held at the London Hilton on Park Lane on Sunday 26 November 2006.

ARTICLE COPYRIGHT: ENTARA 2006